First, please don’t consider this one as boasting. This was one true story that happened to two young boys, nearly two and half years ago.
In 2020 march, we faced Covid's first wave and all of us were getting frustrated. As a country or even as a youngster, we have been going through many difficulties during our life circle. But this pandemic situation had been completely stranger to the entire world. Universities were closed, some jobs were cut and people suffered with hideous disgust. Meanwhile, my friend and I were in a similar mood at this time.
One night , my roommate and as well as my friend Charuka Gunawardana phoned me and offered me some innovative things. He asked me to start Facebook page. We had discussed this idea on many occasions, but we had not been able to start it practically. Therefore we both thought that this time was the best time to start this.
When we were both destitute of dreams and completely aimless.
So we got down to the business. Because we had nothing to lose.
We had a rough notion about what would be our page and content published under the brand name. We disused and analyzed parallel trends that are ongoing on social media platforms. Then after we took two or three decisions about our contents.
1.Content should be knowledge-based and it must help someone in any way.
2.Mainly we focused on motivational stories.(But not a conventional motivational post)Our agreement was one post should consist of two components. Strong quotes and story line were those two .
3.A decision was made to use the same color code, same font, and the same template for each post.
4.When writing the Post description, I always try to write something like a story and came up with an attractive topic.
5.In post editing, Charuka maintained that simplicity and uniqueness.
We made this set of conditions to keep our page’s identity. Although some of these points were later changed based on the behavior of the audience. As an example, we reduced the length of the storyline based on the feedback. Apart from that, most of the points remained the same.
First, we’ve chosen a name and it came from Charuka’s side. He proposed “Legends diary” . That name perfectly matched our expectations. Then we selected the theme colour for our profile picture and cover image. This time we went with light yellow as our theme color and Charuka created a representative cover image for the page.
Our post publishing mechanism simple as that, we had an agreement for posting two content per day. We were always careful to retain this tempo. Because especially when you’re working on social media things, this frequency and tempo so much of crucial for engaging with your loyal audience. Also, Charuka kept two scheduled times for releasing the contents. Again this habit will give us much of good reach, rather than abrupt posting. p>
When discussing the number of post reaching. We had realistic goals. Because both of us believed in organic virality. Therefore we planned 500-page likes within one month(At that time we thought that this is too much). From here we went deeper and planned this in detail until we reached about 250-page likes within two weeks.
But suddenly, one of our posts started to be shared surprisingly. Because of this, the page reach started to increase gradually. But with time again that peak was decreasing . by that time, we have passed our targets and gone long away.
But the most important thing is that we don’t expect this kind of reach again and again. The reason was that we both had a certain conscious about social trends. Therefore what we both did was continue our work continuously.
If I’m explaining, how we attended to post sharing. As an initiative, we’ve shared some posts using our own Facebook profiles. But then we moved on to the alternatives. The method we used the most was to share the post in Facebook groups. It was tough and challenging but we had good engagement with that as well. Here we need to mention one important thing. When we were doing this page, both of us were in University. So easily, we could get some support from the university level. But we didn’t.
When we started this, only one of our closest friends Tithira ,knew that we were doing this. Later, even after we reached 10000, we were not interested in publicizing this as our work.
Again in the next two months, we created the most sharable content without forcing. We hit 10000 milestones within three months. Completely it was unexpected. Especially in here Sri Lanka, with a joke page or with a Cricket page definitely, you’ll be able to reach 20000 within a month. But this one had a different story.
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